Call Me, Mark Zuckerberg!

B-ding! There it is again, the silver-bullet school-reform alert. As long as there have been rich people and schools, we have seen well-meaning but misplaced attempts at reform. The latest round comes from Priscilla Chan and Mark Zuckerberg, our Facebook Overlords. In order to help people succeed in school and life, their foundation has established a “Manhattan Project” to bring equity to the standardized-testing game.

It won’t work. Historians don’t know much, but we do know one thing: No matter how much money we pour into silver-bullet schemes, they always prove disappointing. It’s not due (only) to mismanagement or incompetence, but rather to the nature of schooling itself. There’s a better way to go about it, but it doesn’t offer the same sort of headline-grabbing oomph.

Here’s the latest: Zuckerberg and Chan are donating a bazillion dollars to get SAT-prep courses to low-income students. The goal is to increase students’ test scores, even if the students can’t afford test-prep courses. So far, the SAT game has been skewed heavily in favor of students who take such courses. They have higher scores, not due to talent or even “grit,” but rather because they come from families with money and time to spare. So they get into college more easily. They get scholarships more easily. In other words, because they had more advantages to start with, they are given more advantages. The Facebook plan wants to offer similar bonuses to students who can’t afford to buy them.

It’s a good idea. And I’m glad Zuckerberg and Chan are looking for ways to give away their money, rather than just guzzling gold smoothies and target-shooting peasants.

But here’s the problem. Test wizard David Coleman of The College Board is over-promising. He is calling the Facebook plan a “Manhattan Project” that will radically improve educational equity. It won’t.

Just like Zuckerberg’s last ill-fated attempt to purchase social justice, this one needs to realize the scope of the problem it claims to address. Giving Cory Booker $100 million will not fix Newark. Making test-prep classes free will not give low-income students equal access to higher education.

The mantra is simple. It is not cynical. It is not depressing. But it does make it difficult for well-meaning reformers to fix things with a single stroke of their check-writing pen. SAGLRROILYBYGTH are sick of hearing it, but here it is again: Schools can’t fix society. Schools ARE society.

In this case, allowing free access to test-prep materials is a good thing. But it does not address the real problems of social equity involved. It is not an accident that college success is based on things like family income and parents’ educational levels.

I’ll say it again: It is a good thing to help students from low-income families do better on high-stakes standardized tests. If the King of Facebook really wants to increase social equality, though, he should not focus on helping some students do better on those tests. He should recognize that fixing schools can only be part of fixing society.

As I argued in my book about educational conservatism, Zuckerberg’s naïve approach to social reform is not just a Facebook quirk. It has been universally accepted by all sorts of school reformers throughout history. No matter what they think society should look like, activists have always blithely assumed that changing schools would automatically make social change happen.

It’s just not that simple.

If Zuckerberg and Chan want to make society more fair, to make things less skewed in favor of the rich, there are still plenty of things they can do. They can even do it by investing in schools. They just need to think differently about the ways schools really work.

What would I do if I had Facebook money? I would invest in schools that don’t rely on SATs in the first place. I’d find schools and programs with proven track records of helping students from low-income families succeed. I’d ignore programs that focus on improving test scores, and donate instead to schools that focus on improving lives.

Priscilla and Mark, please give me a call. We can talk about the details.

How Facebook Can Save America

It won’t be by buying new computers for schools. It won’t even be by dumping bajillions of dollars into schools. But Mark Zuckerberg’s recent announcement that he plans to donate 99% of Facebook shares—some 45 BILLION dollars’ worth—might just make a difference if he can learn from his mistakes.

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Take my money…Please!

You’ve seen the story by now. Mark Zuckerberg and his wife Priscilla Chan have pledged oodles of their nerd-gotten gains to help low-income families. Good for them. The danger is that they will continue to misunderstand the nature of the relationship between schooling and society.

Money helps. But in the past, philanthropists in general and Zuckerberg in particular have misunderstood the basic relationships involved. As a result, big money has not made a big impact.

You may have read about Zuckerberg’s ill-fated promises in Newark. Charmed by Mayor Cory Booker, Zuckerberg pledged up to $100 million in matching funds to improve Newark schools.

As journalist Dale Russakoff described in her book The Prize, big dreams petered out into only meh results. Russakoff blamed poor communication between philanthropists, city managers, teachers, and parents. The money, she argued, did not go to the right places at the right time, because Zuckerberg and Booker took a “knight in shining armor” approach to complicated educational problems. Instead of communicating with interested locals, they hired fancy $1000-a-day education consultants. Instead of building a consensus about problems and solutions, they dictated solutions and labeled people as problems.

There is a more basic difficulty, however, that Russakoff did not address. She argued that the roll-out of the Newark plan was flawed and ill-considered. At a more foundational level, however, even the best-considered plans to fix society by fixing schools are doomed.

We’ve said it before and we’ll say it again: Schools can’t fix society. Schools ARE society.

In other words, if a society is racist, dominated by a wealthy elite, and strangled by cultural divisions, a new set of textbooks, computers, or state standards will not change that. Throughout the twentieth century, as I argued in my recent book, conservative activists repeated progressives’ attempts to reform society by reforming schools. Without the proper understanding of the ways schools function in society, such plans are doomed before they begin.

Consider the sobering example of Native American education. As a recent article in Politico described, government-run schools are a failure. And they fail despite the fact that they spend more money per student than do comparable schools.

The Facebook folks have made some worrying noises. In announcing their gift, they suggested that they were still trapped in their old, mistaken views. They seemed to be saying that society can be healed—poverty can be alleviated—if only we can make sure that all kids have good schools. It is just not that simple.

In their announcement, for instance, Zuckerberg and Chan declared that their money would help level the social playing field. As they put it,

You’ll have technology that understands how you learn best and where you need to focus. You’ll advance quickly in subjects that interest you most, and get as much help as you need in your most challenging areas. You’ll explore topics that aren’t even offered in schools today. Your teachers will also have better tools and data to help you achieve your goals.

Even better, students around the world will be able to use personalized learning tools over the Internet, even if they don’t live near good schools. Of course it will take more than technology to give everyone a fair start in life, but personalized learning can be one scalable way to give all children a better education and more equal opportunity.

Watch out! Despite their qualification that “it will take more than technology to give everyone a fair start in life,” it sounds as if the rest of their plan depends on their assumption that the right technology can indeed do just that.

To be fair, they make smarter noises elsewhere. They have also argued, for example, that

“We need institutions that understand these issues are all connected.” . . . Only with schools, health centers, parent groups, and organizations working together, they said, “can we start to treat these inequities as connected.”

That is exactly right. Only if we understand that young people are more than just schoolchildren can we see the problem with earlier philanthropic efforts in education.

We need to be careful about the conclusions we draw. Some observers have concluded that since increased spending on schools does not lead to utopia, we don’t need to increase funding for schools. That’s not right.

Rather, we need a better analogy. Spending money on schooling is not like putting a Band-Aid on a gut wound. Rather, spending money on schooling for low-income students is like building a three-legged stool with one strong leg. Only one. Because the other two legs are harder to reach, they are usually ignored. But a three-legged stool needs three strong legs, not just one. The legs need to be improved at the same time, in the same degree, in order to make a real difference.

I’ll say it again and then I’ll be quiet: We DO need to pour money into schools.  But not ONLY into schools.  We need to address questions of poverty and structural racism.