Sorry, I Didn’t Catch Your Name

What do we call them? When we want to talk about white, American, conservative evangelicals, is there a better, shorter, catchier term? Otherwise we either have to keep saying “evangelicals” when we don’t really mean ALL evangelicals, or keep repeating the whole too-long description.

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CAWEP? WACE? ???

I’ll plead guilty. In Fundamentalist U I often talked about “evangelicals,” when I really usually meant white, American, conservative evangelicals from the 20th-century interdenominational fundamentalist tradition. In a book, I feel like I can get away with using “evangelicals” as a short version of that long mouthful, because in context (I hope) it was clear what kind of evangelical I was talking about.

In other formats, though, I would like a better term. For example, in talking with journalist Trey Kay today of Us & Them fame, I kept wanting a better, clearer term. We kept talking about what “evangelicals” thought about the supposed War on Christmas. And I kept having to pause and specify that it wasn’t really evangelicals as a whole we were talking about. We were only talking about that specific subgroup: white American conservative evangelicals.

It is not a nitpick or a quibble. It is a vital and important distinction.

us and them war on christmas

Why are the evangelicals so mad? …they aren’t.

But to my knowledge, there is not a convenient, catchy, everyday term out there to capture what we mean. Is there one out there already? Or can we invent one?

Some of the options out there are no good. I’m not okay with “Christian Right” as a label. It can be useful in some cases, but if we’re talking specifically about conservative evangelicals, then it doesn’t fit. Sure, many evangelicals WANT to claim the right to speak for all Christians, but it doesn’t really do justice to the diversity of conservative Christianity.

Or, how about John Fea’s term “court evangelical?” Since 2016, it has been a great term to understand the kind of evangelical who has jumped on the Trump train. For these purposes, however, “court evangelical” is too specific to our current time and place.

We need a term that captures what we really want to talk about, without having to say “white American conservative evangelical” every time. And without having awkwardly to correct everyone who says “evangelical” when they really mean “white American conservative evangelical.”

It has to be pronounceable. And short enough to use regularly.

How about CAWE? Or WACE? CWAEP? (pronounced see-wape, with the “P” from Protestant) CAWEP? I don’t like any of those, but I prefer them to our current muddled practice. Any better ideas out there?

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