A Trump Victory We Didn’t Expect

Maybe not out of left field, specifically, but out of a field somewhere: Trump’s shocking electoral victory and surprising pockets of continuing popularity have left wonks of all sorts scratching their heads. Here at ILYBYGTH, we’re agog to see some odd recent poll results that show yet another surprising result of Trumpism.

trump supporters

Take my tuition dollars!

The poll we’re talking about would seem to be worlds removed from Trumpism and its unpredictable path. But the Inside Higher Education/Gallup survey of college admissions officials has come up with some intriguing political results.

Some are predictable. Many schools these days are struggling to attract students. Only 34% of the schools surveyed met their enrollment goals this year, down from the last two years. That hits schools hard, right in the pocketbook. Without tuition dollars, most schools would have to pull a Sweet Briar, and few institutions have the wealthy alumni base to hope for a last-minute SB rescue.

One of the most attractive type of student, from a financial perspective, has long been international students. They often pay full tuition. At public state schools, they often pay even more than out-of-state students.

Trump’s anti-immigrant bluster has made it harder for American schools to attract these types of students. Eighty-six percent of admissions officers thought “the statements and policies of President Trump make it more difficult to recruit international students.”

That’s not surprising.

What is a Trump shocker, to us at least, is a different consensus among the admissions bureaucrats. Trump’s victory, many agreed, served as proof that they have been looking in the wrong directions for students. As the IHE report put it,

In the months following the election and the inauguration of President Trump, many educators have been discussing whether the results suggest that higher education is out of touch with the public, and how the image of higher education (fair or not) impacts colleges and their admissions strategies. At a gathering of private college counselors in June, many said that they were seeing an increase in parents vetoing their children’s college choices over the perceived political orientation of institutions, with one counselor saying, “Brown is completely off the table.”

As a result, many schools have begun a new sort of recruitment. In addition to their traditions of recruiting athletes, high-flying nerds, and underrepresented racial and ethnic groups, many schools want to start reaching out to rural, white, and—get this—conservative students.

Admissions Directors Agreeing With Statements on Higher Education, Postelection

Statement Public Private Nonprofit
Higher education needs to redouble its efforts to recruit and retain underrepresented minority groups. 86% 66%
The election outcome suggests Americans are less committed than they were in the past to increasing the number of racial and ethnic minority students who attend college. 44% 35%
The election outcome indicates that colleges — especially elite colleges — should recruit more students from rural areas. 42% 32%
The election outcome indicates that colleges — especially elite colleges — should recruit more low-income white students. 32% 24%
Colleges with overwhelmingly liberal student bodies should increase recruiting efforts, including affirmative action, for conservative students. 16% 12%

In other words, Trump’s victory has convinced some admissions officials—like some ILYBYGTH editors—that they just don’t “get” America. They want to include more students who might be likely to support Trump. They want to expand their notion of “diversity” to include conservative, rural, white students.

Colleges That Are Stepping Up Recruitment of Certain Groups in Wake of Election

  Public Private
Rural students 52% 28%
Low-income white students 41% 22%
Conservative students 9% 8%

 

We can’t say we haven’t wondered about this sort of thing. For a while now, we at ILYBYGTH have been worried about higher-education’s lack of knowledge and interest in conservative students. But we CAN say it is something we didn’t predict, one more example of the ways the Trump earthquake has changed the political landscape.

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4 Comments

  1. Daniel Mandell

     /  September 17, 2017

    This was a recent weird but enlightening indicator of something similar: the president of my public liberal arts college (that’s our official mission) recently urged that we avoid the phrase “liberal arts” in our publicity because (she feared) too many conservative parents thought it meant our political orientation.

    Reply
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